@font-face {
  font-family: "Jost";
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url("fonts/jost-500.ttf") format("truetype");
}

@font-face {
  font-family: "Jost";
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url("fonts/jost-600.ttf") format("truetype");
}

@font-face {
  font-family: "Jost";
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url("fonts/jost-700.ttf") format("truetype");
}

@font-face {
  font-family: "Nunito Sans";
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url("fonts/nunito-sans-400.ttf") format("truetype");
}

@font-face {
  font-family: "Nunito Sans";
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url("fonts/nunito-sans-600.ttf") format("truetype");
}

@font-face {
  font-family: "Nunito Sans";
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url("fonts/nunito-sans-700.ttf") format("truetype");
}

@font-face {
  font-family: "Nunito Sans";
  font-style: normal;
  font-weight: 800;
  font-display: swap;
  src: url("fonts/nunito-sans-800.ttf") format("truetype");
}

:root {
  --plum-950: #1c0725;
  --plum-900: #2e1732;
  --plum-850: #3b114d;
  --plum-800: #390050;
  --plum-700: #632883;
  --plum-500: #780da3;
  --plum-400: #76438a;
  --plum-300: #9467bd;
  --plum-200: #d225ff;
  --plum-100: #f19cff;
  --ink: #08020b;
  --paper: #fbfafc;
  --paper-alt: #f6f2f8;
  --hairline: #f1ecf2;
  --stone-300: #d9d9d9;
  --stone-500: #a5a2a6;
  --stone-600: #8b858d;
  --stone-700: #6f6872;
  --radius: 20px;
  --shell: 1440px;
  --ease: cubic-bezier(.2, .8, .2, 1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "Nunito Sans", Arial, sans-serif;
  font-size: 18px;
  line-height: 1.5;
  text-rendering: optimizeLegibility;
}

a {
  color: inherit;
  text-decoration: none;
}

img {
  display: block;
  max-width: 100%;
}

p {
  margin: 0;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

.shell {
  width: min(var(--shell), calc(100% - 64px));
  margin-inline: auto;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 80px;
  padding: 0 clamp(20px, 3vw, 52px);
  background: rgba(251, 250, 252, .94);
  border-bottom: 1px solid var(--hairline);
  backdrop-filter: blur(8px);
}

.logo {
  display: inline-flex;
  width: 124px;
}

.logo img {
  width: 100%;
  height: auto;
}

.site-header nav {
  display: flex;
  gap: 32px;
  font-size: 14px;
  font-weight: 700;
}

.site-header nav a {
  transition: color 200ms var(--ease);
}

.site-header nav a:hover,
.site-header nav a:focus-visible {
  color: var(--plum-500);
}

.header-action,
.cta-lockup {
  display: inline-flex;
  justify-self: end;
  align-items: stretch;
  gap: 8px;
  min-height: 48px;
  font-size: 13px;
  font-weight: 800;
}

.header-action > span:first-child,
.cta-lockup > span:first-child {
  display: grid;
  place-items: center;
  padding: 0 20px;
  color: var(--paper);
  background: var(--plum-800);
  border-radius: var(--radius);
}

.action-disc {
  display: grid;
  place-items: center;
  width: 48px;
  height: 48px;
  color: var(--paper);
  background: var(--plum-800);
  border-radius: 999px;
  font-size: 21px;
  transition:
    transform 200ms var(--ease),
    background 200ms var(--ease);
}

.header-action:hover .action-disc,
.header-action:hover > span:first-child,
.cta-lockup:hover .action-disc,
.cta-lockup:hover > span:first-child {
  background: var(--plum-950);
}

.header-action:hover .action-disc,
.cta-lockup:hover .action-disc {
  transform: rotate(8deg);
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.18fr) minmax(420px, .82fr);
  gap: 16px;
  padding: 16px clamp(16px, 3vw, 48px) 0;
}

.hero-main,
.hero-data {
  min-height: 560px;
  border-radius: 24px;
}

.hero-main {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: clamp(24px, 3vw, 42px);
  background: var(--paper-alt);
  border: 1px solid var(--hairline);
}

.hero-meta,
.section-index {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  color: var(--plum-500);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .1em;
  line-height: 1.2;
  text-transform: uppercase;
}

.hero-copy {
  max-width: 940px;
}

.eyebrow {
  margin-bottom: 22px;
  color: var(--plum-500);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .12em;
  line-height: 1.2;
  text-transform: uppercase;
}

.hero h1 {
  max-width: 920px;
  margin: 0;
  color: var(--plum-800);
  font-family: "Jost", sans-serif;
  font-size: clamp(54px, 5.2vw, 92px);
  font-weight: 700;
  letter-spacing: -.035em;
  line-height: .96;
}

.hero h1.article-title-long {
  max-width: 1040px;
  font-size: clamp(48px, 4.4vw, 76px);
  line-height: 1;
}

.hero-deck {
  max-width: 850px;
  margin-top: 30px;
  color: var(--stone-700);
  font-size: clamp(19px, 1.5vw, 25px);
  line-height: 1.35;
}

.scroll-link {
  display: flex;
  align-items: center;
  justify-content: space-between;
  max-width: 260px;
  color: var(--plum-500);
  font-size: 14px;
  font-weight: 800;
}

.scroll-link span {
  display: grid;
  place-items: center;
  width: 46px;
  height: 46px;
  border: 1px solid var(--plum-500);
  border-radius: 999px;
}

.hero-data {
  position: relative;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: clamp(24px, 3vw, 42px);
  color: var(--paper);
  background:
    radial-gradient(circle at 88% 12%, rgba(118, 67, 138, .9), transparent 34%),
    var(--plum-950);
}

.glass-pill {
  align-self: flex-start;
  padding: 12px 18px;
  background: rgba(251, 250, 252, .08);
  border: 1px solid rgba(251, 250, 252, .14);
  border-radius: 80px;
  box-shadow: inset 0 4px 8.9px rgba(255,255,255,.08);
  backdrop-filter: blur(6px);
  font-family: "Jost", sans-serif;
  font-size: 14px;
}

.hero-data-center p {
  color: var(--plum-100);
  font-size: 13px;
  font-weight: 800;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.hero-data-center strong {
  display: inline-block;
  margin-top: 14px;
  font-family: "Jost", sans-serif;
  font-size: clamp(100px, 10vw, 172px);
  font-weight: 700;
  letter-spacing: -.06em;
  line-height: .85;
}

.hero-data-center > span {
  margin-left: 10px;
  color: var(--plum-100);
  font-size: 26px;
}

.hero-data-foot {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid rgba(251,250,252,.2);
}

.hero-data-foot div {
  padding: 22px 14px 0 0;
}

.hero-data-foot div + div {
  padding-left: 18px;
  border-left: 1px solid rgba(251,250,252,.2);
}

.hero-data-foot strong,
.hero-data-foot span {
  display: block;
}

.hero-data-foot strong {
  font-family: "Jost", sans-serif;
  font-size: 27px;
}

.hero-data-foot span {
  margin-top: 3px;
  color: var(--plum-100);
  font-size: 12px;
  line-height: 1.25;
}

.intro {
  display: grid;
  grid-template-columns: .9fr 1.1fr;
  gap: clamp(32px, 4vw, 60px);
  padding-block: clamp(42px, 5vw, 64px);
}

.intro-lead {
  color: var(--plum-800);
  font-family: "Jost", sans-serif;
  font-size: clamp(34px, 3vw, 52px);
  font-weight: 600;
  letter-spacing: -.025em;
  line-height: 1.1;
}

.intro-body {
  max-width: 720px;
  color: var(--stone-700);
  font-size: clamp(20px, 1.6vw, 26px);
  line-height: 1.5;
}

.source-note {
  margin-top: 22px;
  color: var(--stone-600);
  font-size: 12px;
  font-style: italic;
  line-height: 1.4;
}

.section {
  padding-block: clamp(42px, 5vw, 64px);
  border-top: 1px solid var(--hairline);
}

.section-title {
  display: grid;
  grid-template-columns: 260px minmax(0, 1fr);
  gap: 32px;
  align-items: start;
  margin-bottom: clamp(28px, 3vw, 40px);
}

.section-index {
  display: grid;
  gap: 8px;
  justify-content: initial;
}

.section-title h2 {
  max-width: 960px;
  margin: 0;
  color: var(--plum-800);
  font-family: "Jost", sans-serif;
  font-size: clamp(44px, 4.4vw, 72px);
  font-weight: 700;
  letter-spacing: -.03em;
  line-height: 1;
}

.section-copy {
  color: var(--stone-700);
  font-size: 20px;
  line-height: 1.6;
}

.two-column-copy {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(28px, 4vw, 52px);
}

.match-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 16px;
  margin-top: 32px;
}

.match-card {
  display: flex;
  flex-direction: column;
  min-height: 400px;
  padding: clamp(26px, 3vw, 42px);
  background: var(--paper-alt);
  border: 1px solid var(--hairline);
  border-radius: var(--radius);
}

.match-card-featured {
  color: var(--paper);
  background: var(--plum-800);
  border-color: var(--plum-800);
}

.match-topline,
.match-share {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  color: var(--plum-500);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.match-card-featured .match-topline,
.match-card-featured .match-time,
.match-card-featured .match-share,
.match-card-featured .match-stat span {
  color: var(--plum-100);
}

.match-card h3 {
  min-height: 84px;
  margin: 46px 0 8px;
  font-family: "Jost", sans-serif;
  font-size: clamp(25px, 2vw, 34px);
  line-height: 1.05;
}

.match-time {
  color: var(--stone-700);
  font-size: 14px;
}

.match-stat {
  margin-top: auto;
}

.match-stat strong,
.match-stat span {
  display: block;
}

.match-stat strong {
  font-family: "Jost", sans-serif;
  font-size: clamp(46px, 4vw, 68px);
  letter-spacing: -.04em;
  line-height: 1;
}

.match-stat span {
  margin-top: 7px;
  color: var(--stone-700);
  font-size: 13px;
}

.match-share {
  align-items: end;
  margin-top: 34px;
  padding-top: 18px;
  border-top: 1px solid var(--hairline);
}

.match-card-featured .match-share {
  border-color: rgba(251,250,252,.2);
}

.match-share strong {
  font-family: "Jost", sans-serif;
  font-size: 28px;
}

.wide-copy {
  max-width: 960px;
  margin: 62px auto 0;
  color: var(--stone-700);
  font-size: 20px;
  line-height: 1.65;
}

.audience-section {
  padding-block: clamp(46px, 5vw, 70px);
  color: var(--paper);
  background: var(--plum-950);
}

.section-title-light .section-index {
  color: var(--plum-100);
}

.section-title-light h2 {
  color: var(--paper);
}

.profile-layout {
  display: grid;
  grid-template-columns: .8fr 1.2fr;
  gap: clamp(32px, 4vw, 60px);
}

.profile-copy {
  color: #d8cedb;
  font-size: 20px;
  line-height: 1.65;
}

.profile-copy p + p {
  margin-top: 18px;
}

.profile-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  overflow: hidden;
  background: rgba(251,250,252,.12);
  border: 1px solid rgba(251,250,252,.12);
  border-radius: var(--radius);
}

.profile-stats div {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 180px;
  padding: 32px;
  background: rgba(251,250,252,.06);
}

.profile-stats strong {
  color: var(--plum-100);
  font-family: "Jost", sans-serif;
  font-size: clamp(34px, 3vw, 50px);
  line-height: 1;
}

.profile-stats span {
  color: #d8cedb;
  font-size: 13px;
}

.interest-head {
  display: grid;
  grid-template-columns: 1.1fr .9fr;
  gap: 44px;
  align-items: end;
  margin-top: clamp(42px, 5vw, 64px);
}

.interest-head h3 {
  max-width: 760px;
  margin: 0;
  font-family: "Jost", sans-serif;
  font-size: clamp(38px, 3.8vw, 64px);
  letter-spacing: -.03em;
  line-height: 1.05;
}

.interest-head > p {
  max-width: 600px;
  color: #d8cedb;
  font-size: 19px;
  line-height: 1.6;
}

.interest-chart {
  margin-top: 22px;
  border-top: 1px solid rgba(251,250,252,.16);
}

.interest-row {
  display: grid;
  grid-template-columns: minmax(230px, .72fr) 1.28fr 76px;
  gap: 24px;
  align-items: center;
  padding: 10px 0;
  border-bottom: 1px solid rgba(251,250,252,.16);
}

.interest-label strong,
.interest-label span {
  display: block;
}

.interest-label strong {
  font-family: "Jost", sans-serif;
  font-size: 20px;
  line-height: 1.15;
}

.interest-label span {
  margin-top: 4px;
  color: #b8aebe;
  font-size: 12px;
}

.interest-track {
  height: 9px;
  background: rgba(251,250,252,.09);
  border-radius: 80px;
}

.interest-track span {
  display: block;
  height: 100%;
  background: var(--plum-400);
  border-radius: inherit;
}

.interest-row-consumer .interest-track span {
  background: var(--plum-200);
}

.interest-row-consumer .interest-label strong,
.interest-row-consumer .interest-value {
  color: var(--plum-100);
}

.interest-value {
  font-family: "Jost", sans-serif;
  font-size: 22px;
  text-align: right;
}

.source-note-light {
  color: #a89daf;
}

.interpretation {
  display: grid;
  grid-template-columns: 260px 1fr;
  gap: 32px;
  margin-top: 28px;
  padding: clamp(20px, 2vw, 28px);
  color: var(--plum-950);
  background: var(--paper);
  border-radius: var(--radius);
}

.interpretation > span {
  color: var(--plum-500);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .1em;
}

.interpretation p {
  max-width: 900px;
  font-family: "Jost", sans-serif;
  font-size: clamp(21px, 1.7vw, 28px);
  font-weight: 600;
  line-height: 1.25;
}

.location-intro {
  display: grid;
  grid-template-columns: .7fr 1.3fr;
  gap: 80px;
  align-items: start;
}

.location-intro > p {
  color: var(--plum-800);
  font-family: "Jost", sans-serif;
  font-size: clamp(27px, 2.5vw, 42px);
  font-weight: 600;
  line-height: 1.2;
}

.concentration-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  overflow: hidden;
  background: var(--hairline);
  border: 1px solid var(--hairline);
  border-radius: var(--radius);
}

.concentration-stats div {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 175px;
  padding: 25px;
  background: var(--paper-alt);
}

.concentration-stats strong {
  color: var(--plum-800);
  font-family: "Jost", sans-serif;
  font-size: clamp(32px, 3vw, 48px);
}

.concentration-stats span {
  color: var(--stone-700);
  font-size: 12px;
  line-height: 1.35;
}

.map-figure {
  margin: 36px 0 28px;
}

.map-frame {
  position: relative;
  overflow: hidden;
  background: var(--paper-alt);
  border: 1px solid var(--hairline);
  border-radius: var(--radius);
}

.map-frame img {
  width: 100%;
  height: auto;
}

.map-figure figcaption {
  margin-top: 14px;
  color: var(--stone-600);
  font-size: 12px;
}

.map-figure-first {
  width: min(100%, 1180px);
  margin-top: 0;
  margin-inline: auto;
}

.article-copy {
  color: var(--stone-700);
  font-size: 20px;
  line-height: 1.65;
}

.article-copy p + p {
  margin-top: 28px;
}

.article-copy-narrow {
  max-width: 980px;
  margin: 30px auto 0;
}

.article-copy-columns {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(28px, 4vw, 52px);
  margin-top: 36px;
}

.editorial-callout {
  display: grid;
  grid-template-columns: 260px 1fr;
  gap: 32px;
  margin-top: 30px;
  padding: clamp(20px, 2vw, 28px);
  color: var(--paper);
  background: var(--plum-800);
  border-radius: var(--radius);
}

.editorial-callout > span {
  color: var(--plum-100);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .1em;
}

.editorial-callout p {
  max-width: 900px;
  font-family: "Jost", sans-serif;
  font-size: clamp(21px, 1.7vw, 28px);
  font-weight: 600;
  line-height: 1.25;
}

.concentration-stats-large {
  grid-template-columns: repeat(4, 1fr);
}

.scenario-pair {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
  margin-top: 30px;
}

.scenario-pair article {
  min-height: 185px;
  padding: clamp(22px, 2.4vw, 32px);
  background: var(--paper-alt);
  border: 1px solid var(--hairline);
  border-radius: var(--radius);
}

.scenario-pair article:last-child {
  color: var(--paper);
  background: var(--plum-800);
  border-color: var(--plum-800);
}

.scenario-pair span,
.category-card > span {
  color: var(--plum-500);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .1em;
}

.scenario-pair article:last-child span {
  color: var(--plum-100);
}

.scenario-pair h3 {
  margin: 28px 0 10px;
  font-family: "Jost", sans-serif;
  font-size: clamp(28px, 2.4vw, 40px);
  line-height: 1.05;
}

.scenario-pair p {
  color: var(--stone-700);
}

.scenario-pair article:last-child p {
  color: #d8cedb;
}

.category-grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 16px;
}

.category-card {
  grid-column: span 2;
  min-height: 230px;
  padding: clamp(22px, 2.3vw, 32px);
  background: var(--paper-alt);
  border: 1px solid var(--hairline);
  border-radius: var(--radius);
}

.category-card:nth-child(4),
.category-card:nth-child(5) {
  grid-column: span 3;
}

.category-card h3 {
  margin: 28px 0 12px;
  color: var(--plum-800);
  font-family: "Jost", sans-serif;
  font-size: clamp(26px, 2.1vw, 35px);
  line-height: 1.08;
}

.category-card p {
  color: var(--stone-700);
  font-size: 15px;
  line-height: 1.5;
}

.context-section {
  padding-block: clamp(46px, 5vw, 70px);
  color: var(--paper);
  background:
    radial-gradient(circle at 12% 0%, var(--plum-400), transparent 34%),
    var(--plum-800);
}

.capability-head {
  display: grid;
  grid-template-columns: 1.2fr .8fr;
  gap: clamp(32px, 4vw, 64px);
  align-items: end;
}

.capability-head h2 {
  max-width: 900px;
  margin: 0;
  font-family: "Jost", sans-serif;
  font-size: clamp(38px, 3.8vw, 58px);
  letter-spacing: -.035em;
  line-height: 1.02;
}

.capability-head > p {
  color: #e0d5e4;
  font-size: 20px;
  line-height: 1.65;
}

.capability-layout {
  display: grid;
  grid-template-columns: .9fr 1.1fr;
  gap: 16px;
  margin-top: 80px;
}

.capability-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin: 28px 0 0;
  padding: 0;
  list-style: none;
}

.capability-tags li {
  padding: 12px 16px;
  background: rgba(251,250,252,.08);
  border: 1px solid rgba(251,250,252,.2);
  border-radius: 80px;
  font-size: 14px;
}

.capability-list,
.question-list {
  margin: 0;
  border-radius: var(--radius);
}

.capability-list {
  padding: clamp(34px, 4vw, 58px) clamp(34px, 4vw, 64px);
  color: var(--plum-950);
  background: var(--paper);
}

.capability-list li {
  padding: 14px 0;
  border-bottom: 1px solid var(--hairline);
  font-weight: 700;
}

.question-list {
  padding: 0;
  overflow: hidden;
  list-style: none;
  border: 1px solid rgba(251,250,252,.18);
}

.question-list li {
  display: grid;
  grid-template-columns: 64px 1fr;
  gap: 24px;
  align-items: center;
  min-height: 84px;
  padding: 18px 30px;
  border-bottom: 1px solid rgba(251,250,252,.18);
  font-family: "Jost", sans-serif;
  font-size: clamp(19px, 1.7vw, 27px);
  font-weight: 600;
}

.question-list li:last-child {
  border-bottom: 0;
}

.question-list span {
  color: var(--plum-100);
  font-size: 12px;
  letter-spacing: .1em;
}

.quote-section {
  display: grid;
  grid-template-columns: 260px 1fr;
  gap: 32px;
  padding-block: clamp(46px, 5vw, 70px);
}

.quote-label {
  color: var(--plum-500);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .1em;
}

.quote-section blockquote {
  margin: 0;
}

.quote-section blockquote > p {
  max-width: 1040px;
  color: var(--plum-800);
  font-family: "Jost", sans-serif;
  font-size: clamp(26px, 2.4vw, 38px);
  font-weight: 600;
  letter-spacing: -.02em;
  line-height: 1.16;
}

.quote-section blockquote > p + p {
  margin-top: 28px;
}

.quote-section blockquote footer {
  display: flex;
  flex-direction: column;
  margin-top: 28px;
  color: var(--stone-700);
}

.quote-section blockquote footer strong {
  color: var(--plum-800);
}

.context-grid,
.conclusion-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(32px, 4vw, 70px);
}

.context-title h2,
.conclusion h2 {
  margin: 0;
  font-family: "Jost", sans-serif;
  font-size: clamp(43px, 4.5vw, 72px);
  letter-spacing: -.035em;
  line-height: 1.02;
}

.context-copy,
.conclusion-grid > div:last-child {
  font-size: 20px;
  line-height: 1.65;
}

.context-copy p + p,
.conclusion-grid > div:last-child p + p {
  margin-top: 18px;
}

.takeaway-grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 16px;
}

.takeaway-card {
  grid-column: span 2;
  display: flex;
  flex-direction: column;
  min-height: 220px;
  padding: clamp(22px, 2.2vw, 30px);
  background: var(--paper-alt);
  border: 1px solid var(--hairline);
  border-radius: var(--radius);
}

.takeaway-card:nth-child(4),
.takeaway-card:nth-child(5) {
  grid-column: span 3;
}

.takeaway-card > span {
  color: var(--plum-500);
  font-size: 12px;
  font-weight: 800;
}

.takeaway-card h3 {
  margin: auto 0 20px;
  color: var(--plum-800);
  font-family: "Jost", sans-serif;
  font-size: clamp(25px, 2.1vw, 34px);
  line-height: 1.08;
}

.takeaway-card p {
  color: var(--stone-700);
  font-size: 15px;
  line-height: 1.55;
}

.conclusion {
  padding-block: clamp(48px, 5vw, 72px);
  color: var(--paper);
  background: var(--plum-950);
}

.conclusion .eyebrow {
  color: var(--plum-100);
}

.conclusion-grid > div:last-child {
  color: #d8cedb;
}

.cta-lockup {
  justify-self: initial;
  margin-top: 48px;
}

.cta-lockup > span:first-child {
  color: var(--plum-800);
  background: var(--paper);
}

.cta-lockup .action-disc {
  color: var(--plum-800);
  background: var(--paper);
}

.cta-lockup:hover > span:first-child,
.cta-lockup:hover .action-disc {
  color: var(--paper);
  background: var(--plum-500);
}

.method {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
  padding-block: clamp(42px, 5vw, 64px);
}

.method-card,
.sources {
  padding: clamp(24px, 3vw, 38px);
  border-radius: var(--radius);
}

.method-card {
  color: var(--paper);
  background: var(--plum-800);
}

.sources {
  background: var(--paper-alt);
  border: 1px solid var(--hairline);
}

.method-card > span,
.sources > span {
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .1em;
}

.method-card p {
  margin-top: 22px;
  font-family: "Jost", sans-serif;
  font-size: clamp(19px, 1.6vw, 24px);
  line-height: 1.4;
}

.method-card-wide p + p {
  margin-top: 16px;
}

.sources ol {
  margin: 22px 0 0;
  padding-left: 24px;
}

.sources li {
  padding: 10px 0;
  border-bottom: 1px solid var(--hairline);
}

.sources a {
  color: var(--plum-500);
  font-size: 15px;
  font-weight: 700;
}

.site-footer {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 32px;
  align-items: end;
  padding: clamp(36px, 4vw, 56px) clamp(24px, 5vw, 70px);
  color: var(--paper);
  background: var(--plum-950);
  border-top: 1px solid rgba(251,250,252,.12);
}

.site-footer p {
  max-width: 430px;
  color: #b8aebe;
  font-size: 14px;
}

.site-footer > div {
  display: flex;
  justify-content: flex-end;
  gap: 28px;
  color: #b8aebe;
  font-size: 13px;
}

.site-footer a {
  color: var(--paper);
}

.final-cta {
  padding-block: clamp(48px, 5vw, 72px);
  background: var(--paper-alt);
}

.final-cta-grid {
  display: grid;
  grid-template-columns: 1.15fr .85fr;
  gap: clamp(32px, 4vw, 70px);
}

.final-cta h2 {
  max-width: 900px;
  margin: 0;
  color: var(--plum-800);
  font-family: "Jost", sans-serif;
  font-size: clamp(43px, 4.5vw, 72px);
  letter-spacing: -.035em;
  line-height: 1.02;
}

.final-cta-grid > div:last-child > p {
  color: var(--stone-700);
  font-size: 20px;
  line-height: 1.65;
}

.cta-group {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 26px;
}

.cta-primary,
.cta-secondary {
  display: inline-flex;
  align-items: center;
  min-height: 54px;
  padding: 0 22px;
  border-radius: 80px;
  font-size: 14px;
  font-weight: 800;
}

.cta-primary {
  gap: 18px;
  color: var(--paper);
  background: var(--plum-800);
}

.cta-secondary {
  color: var(--plum-800);
  border: 1px solid var(--plum-800);
}

:focus-visible {
  outline: 3px solid var(--plum-200);
  outline-offset: 4px;
}

@media (max-width: 1100px) {
  .site-header {
    grid-template-columns: 1fr auto;
  }

  .site-header nav {
    display: none;
  }

  .hero {
    grid-template-columns: 1fr;
  }

  .hero-main,
  .hero-data {
    min-height: 680px;
  }

  .hero-data {
    min-height: 580px;
  }

  .section-title {
    grid-template-columns: 190px 1fr;
  }

  .match-grid {
    grid-template-columns: 1fr;
  }

  .match-card {
    min-height: 390px;
  }

  .match-card h3 {
    min-height: 0;
  }

  .profile-layout,
  .interest-head,
  .location-intro,
  .capability-head,
  .capability-layout,
  .final-cta-grid,
  .context-grid,
  .conclusion-grid {
    grid-template-columns: 1fr;
  }

  .profile-stats {
    margin-top: 16px;
  }

  .interest-row {
    grid-template-columns: 250px 1fr 80px;
  }

  .context-copy,
  .conclusion-grid > div:last-child {
    max-width: 800px;
  }

  .concentration-stats-large {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 760px) {
  body {
    font-size: 16px;
  }

  .shell {
    width: min(100% - 32px, var(--shell));
  }

  .site-header {
    min-height: 66px;
    padding-inline: 16px;
  }

  .logo {
    width: 96px;
  }

  .header-action > span:first-child {
    display: none;
  }

  .header-action,
  .action-disc {
    min-height: 42px;
  }

  .action-disc {
    width: 42px;
    height: 42px;
  }

  .hero {
    padding: 10px 10px 0;
  }

  .hero-main,
  .hero-data {
    min-height: 520px;
    padding: 22px;
    border-radius: var(--radius);
  }

  .hero h1 {
    font-size: clamp(46px, 14vw, 64px);
  }

  .hero-deck {
    font-size: 18px;
  }

  .hero-data {
    min-height: 450px;
  }

  .hero-data-center strong {
    font-size: clamp(88px, 27vw, 128px);
  }

  .hero-data-foot {
    grid-template-columns: 1fr;
  }

  .hero-data-foot div {
    display: flex;
    align-items: baseline;
    gap: 10px;
    padding: 11px 0;
    border-bottom: 1px solid rgba(251,250,252,.14);
  }

  .hero-data-foot div + div {
    padding-left: 0;
    border-left: 0;
  }

  .intro,
  .two-column-copy,
  .article-copy-columns,
  .scenario-pair,
  .quote-section,
  .method,
  .site-footer {
    grid-template-columns: 1fr;
  }

  .intro {
    gap: 24px;
    padding-block: 44px;
  }

  .intro-lead {
    font-size: 34px;
  }

  .intro-body,
  .section-copy,
  .wide-copy,
  .profile-copy,
  .context-copy,
  .conclusion-grid > div:last-child {
    font-size: 18px;
  }

  .section-title {
    grid-template-columns: 1fr;
    gap: 16px;
    margin-bottom: 30px;
  }

  .section-title h2 {
    font-size: 42px;
  }

  .match-grid {
    margin-top: 28px;
  }

  .match-card {
    min-height: 370px;
  }

  .profile-stats,
  .concentration-stats {
    grid-template-columns: 1fr;
  }

  .profile-stats div,
  .concentration-stats div {
    min-height: 140px;
  }

  .interest-head {
    gap: 32px;
  }

  .interest-row {
    grid-template-columns: 1fr 70px;
    gap: 16px;
  }

  .interest-track {
    grid-column: 1 / -1;
    grid-row: 2;
  }

  .interest-value {
    grid-column: 2;
    grid-row: 1;
  }

  .interpretation {
    grid-template-columns: 1fr;
    gap: 14px;
  }

  .editorial-callout {
    grid-template-columns: 1fr;
    gap: 14px;
  }

  .map-figure {
    margin-block: 30px;
  }

  .map-figure-first {
    margin-top: 0;
  }

  .concentration-stats-large {
    grid-template-columns: 1fr;
  }

  .category-grid {
    grid-template-columns: 1fr;
  }

  .category-card,
  .category-card:nth-child(4),
  .category-card:nth-child(5) {
    grid-column: auto;
    min-height: 240px;
  }

  .quote-section {
    gap: 28px;
  }

  .question-list li {
    grid-template-columns: 42px 1fr;
    padding-inline: 20px;
  }

  .takeaway-grid {
    grid-template-columns: 1fr;
  }

  .takeaway-card,
  .takeaway-card:nth-child(4),
  .takeaway-card:nth-child(5) {
    grid-column: auto;
    min-height: 240px;
  }

  .method-card p {
    margin-top: 22px;
  }

  .site-footer {
    align-items: start;
  }

  .site-footer > div {
    justify-content: flex-start;
    flex-wrap: wrap;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  * {
    transition-duration: .01ms !important;
  }
}


/* Embedded insight contract */
html.is-embedded {
  height: auto;
  min-height: 0;
  scroll-behavior: auto;
}

html.is-embedded body,
html.is-embedded main {
  height: auto;
  min-height: 0;
}

@media (max-width: 760px) {
  .section-title {
    grid-template-columns: minmax(0, 1fr);
  }

  .section-title h2 {
    overflow-wrap: anywhere;
  }
}